The Audience Research Edge for Agency & Marketing Teams

Get the credible, defensible audience insights and personas you need to deliver work that wins, from pitch to campaign.

How it works

From raw input to your strategic foundation in minutes

Get the brand and audience insights muscle of a big network, without the overhead.

Step 1: Brand Insights

Establish a single source of truth

Paste a URL or brief for instant clarity on core messaging. We distill every feature, benefit, and positioning statement into a single, sourced overview to align your team from day one.

Step 2: Audience Insights

Move beyond assumptions

We enrich your brand foundation with industry research and behavioral trends to build a 360° audience model you can confidently present to your team and clients.

Step 3: Generate Personas

Activate your insights with strategic personas

Translate your verified research into compelling, presentation-ready personas that bring your audience to life in decks, briefs, and client presentations.

Research transparency

Insight, not guesswork

Know the difference between rock-solid facts and exploratory ideas. Every insight is labelled so you can build your strategy with total confidence. See our methodology for full details.

First-Party Insight

Insights pulled directly from your provided assets—like websites, briefs, and other docs. This establishes your brand’s verifiable source of truth.

Data-Backed Insight

We cross-reference your brand with data from industry reports, market research, and articles. This provides crucial market context and validates your strategic direction.

AI-Inferred

Where direct data is unavailable, AI generates insights to complete the picture. These are exploratory, so you can clearly distinguish established facts from new ideas.

A smarter workflow

Professional research on demand

Build smarter strategies, tell more compelling stories, and present with total confidence.

A guided research workflow

Go from brand analysis to a complete audience model with full control, applying your expertise to refine the output at each stage.

A single source of truth

Instantly distill brand content into a structured overview of its features, benefits, and purchase triggers—perfect for aligning teams and building briefs.

A complete 360º audience view

Understand every facet of your audience. We deliver a detailed, verifiable overview, giving you the clarity to create more effective messaging and plans.

Bring your audience to life

Translate your verified research into compelling human stories. MixBright’s persona generator provides a clear, empathetic picture of your audience, ready to inspire your next brief or presentation.

Tell a more credible story

Our insight labels let you distinguish between rock-solid facts and exploratory ideas, helping you build your narrative with confidence.

Presentation-ready, instantly

Export your entire analysis as a polished slide deck, ready to be dropped into your next pitch, brief, or client presentation.

Tell the right story

Tell the right story to the right team. Align your sales, product, or marketing teams around a shared goal.

Book a personalized demo

Go From Kickoff to Clarity in Minutes

Book a demo and discover a faster, more defensible way to jumpstart your strategy, align your team, and deliver work that wins.

Book a demo

Designed for agile teams

Accelerate your audience research

MixBright is built for agile planning and strategy teams who need to move fast and impress clients. Get the rigor of a major research report, without the traditional cost or timeline.

Agencies

Elevate every client conversation with research-backed stories that stand up to the toughest scrutiny.

Marketers & Consultants

Launch campaigns with rock-solid audience intel so every message hits with precision and purpose.

Product Teams

Prioritize features with confidence, guided by clear insights into user goals, pain points, and decision triggers.

Founders + Small Teams

Rally your team around customer understanding and focus your go-to-market with strategic personas everyone trusts.

Blog

Fresh takes on audience insights and personas for smart teams

How to Keep Personas Relevant in Fast-Changing Markets

November 7, 2025

Static personas no longer reflect how customers behave in today’s fast-changing environment. Markets evolve quickly,…

Persona Templates for Different Industries The Ultimate Guide

Persona Template for E-commerce Brands: How to Create Customer Profiles That Drive Sales and Loyalty

October 22, 2025

In e-commerce, success is not just about selling great products. It is about understanding exactly…

Behavioral Segmentation: Examples & Benefits (The Ultimate Guide)

October 15, 2025

Understanding why people act the way they do in a marketplace is one of the…

B2B Buyer Personas: Building Personas for Enterprise Sales

October 15, 2025

Enterprise sales is complex. Deals involve multiple stakeholders, longer buying cycles, and higher levels of…

Millennials: Traits, Behaviors & Buying Patterns

October 10, 2025

Every generation reshapes the world in its own image. Millennials, born between 1981 and 1996,…

Demographic Segmentation: Strategies & Examples

October 3, 2025

Demographic segmentation has always fascinated me because of how simple data points can change the…

FAQ

What to know before getting started

What is MixBright?

MixBright is a brand and audience research platform. We replace slow, expensive research and unreliable guesswork with a complete and credible strategic foundation in minutes.

The result is a foundation of fact for your next great idea, and a set of compelling human stories that bring your audience to life. It’s the insight you need to align your team, inspire creative, and present your work with total confidence.

Do I need to enter a lot of data?

No. MixBright is designed to work with what you already have. Simply provide a URL, a product description, or existing materials like a brief, and our platform begins the analysis. A single source is all you need to get started.

Where does the data come from?

We believe in full transparency. Our data comes from a clear hierarchy of three sources, and every insight is labeled so you know its origin:
First-Party Insight: Pulled directly from your own brand content (a URL, brief, etc.). This is your verifiable source of truth.
Data-Backed Insight: Drawn from reputable industry reports and market research to provide crucial market context.
AI-Inferred Insight: Generated by our model to complete the picture. We label these as exploratory, so you can weigh them accordingly.

What are confidence labels and why do they matter?

They are your key to building and defending your strategy with total confidence. Each insight is tagged by its source (First-Party, Data-Backed, or AI-Inferred) so you can instantly distinguish between rock-solid facts and exploratory ideas.

What types of personas can I generate?

Different teams need to hear different stories. We offer several persona types, each designed for a specific strategic purpose:
Buyer Persona: Tells the story of the purchase journey. This persona focuses on the motivations, pain points, and decision-triggers that influence a purchase, making it ideal for sales enablement, go-to-market strategy, and acquisition-focused messaging.
User Persona: Tells the story of the product experience. Focused on goals, behaviors, and frustrations while using a product or service, this persona is essential for UX/UI design, product roadmap planning, and feature prioritization.
Marketing Persona: Tells the story of the audience’s world. This persona provides a broader view of their lifestyle, media habits, cultural values, and brand relationships, making it perfect for brand-building campaigns, media planning, and content strategy.

Will the research match my product or niche market?

Yes, absolutely. We don’t do generic. Our process is designed to generate insights tailored to your specific market. It all starts by analyzing your brand’s unique context, ensuring the final intelligence and personas are a perfect fit.

Can I customize the content after it’s generated?

Absolutely. Edit any field to add your own insights. You can of course, also edit any slides that you download.

Can I download the output for presentations?

Yes. With one click, you can export your entire analysis—brand insights, audience intelligence, and personas—as a polished, presentation-ready slide deck. It’s designed to save you hours of work and be dropped directly into your next pitch or client presentation.

When will MixBright be available?

MixBright is currently in Beta release with testing partners. It will be available for general release, along with pricing information, in the near future.